Works.
Character & 3D Mascot Development
Kawanyu: Designing a Safety
Companion Through Character
The 11 Golden Safety Rules are embedded into Kawanyuâs shell, turning the character into a living reminder of safety awareness.
Project Overview
At first, I realized that safety messages often feel too formal and distant.
So I developed Kawanyu, a character designed not just as a mascot, but as a more approachable way to communicate important values.
"Because sometimes, the most critical messages land better when they feel closer and more human."
About The Name
Double Meaning
âKawanmuâ (Your Companion)
Someone whoâs always there and always reminding.
âKawan Penyuâ (Turtle Companion)
Representing the character itself visually and philosophically.
This positions Kawanyu as not just a visual element, but a work companion in everyday situations.
From Sketch to Reality
Two early 2D conceptual explorations before translating the character into a fully rigged 3D companion.
Base Concept
Initial form exploration focusing solely on the friendly, approachable silhouette of the turtle.
Safety Integration
Integration of the safety vest and custom hardhat into the design to fit the Berau Coal identity.
Character Values
Four core pillars that define the mascot's behavioral and communicative presence.
Safety Awareness
Constantly reminding in every activity
Friendly Presence
Approachable and not intimidating
Reliable Companion
Always there when needed
Positive Energy
Delivering messages lighter & engagingly
11 Golden Safety Rules
Kawanyuâs shell carries a deeper meaning. Each segment of the shell represents one of the 11 Golden Safety Rules, forming a complete layer of protection.
Just like how a turtle relies on its shell to stay safe, these principles act as a constant reminder in every activity. This transforms Kawanyu into more than just a mascot, but a visual system that communicates safety through design.
Character Personality
Personality Matrix
Why Turtle?
The turtle was chosen intentionally for deep philosophical alignment.
Represents Carefulness
Always mindful of surroundings
Slow but Steady
Prioritizing certainty over rush
Natural Self-Protection
Inherent biological safety mechanism
Interactive 3D Preview
Experience the physical dimensions of Kawanyu. This viewport mimics the studio environment used during the `.blend` development process.
Kawanyu is more than just a mascot.
Itâs a new way to communicate safety, more relatable, more alive, and easier to remember.
Safety Communication System
Berau Coal Kawan K3L Guideline(Safety & Branding)
Kawan K3L focuses on delivering safety awareness in a way that is clear, engaging, and easy to understand. This guideline helps translate complex safety messages into visuals that are more approachable and consistent.
What This Guideline Covers
Strategic Value
Safety communication requires clarity and consistency. Without a clear system, messages can become confusing or overlooked.
This guideline ensures that every piece of content remains aligned, recognizable, and easy to understand.
Branding Thinking
Kawan K3L is not just another account. It acts as a communication bridge between safety regulations and everyday understanding.
The visual system is designed to make safety feel more accessible, not intimidating.
"Safety communication requires absolute clarity and consistency."
A visual guideline designed to ensure consistent and accessible safety communication for Kawan K3L.
Featured YouTube Project
Purwadhika TV â YouTube Content Development
Started from handling content ideas, developing scripts, to shaping how educational content feels more engaging and relevant.
This project focuses on building strong storytelling to turn learning content into something people actually want to watch.
Key Contributions
- Content ideation & planning
- Scriptwriting (YouTube format)
- Storytelling development
- Content direction
Video Showcase
Content Performance Impact
Scaled Instagram engagement from 1M to 8M in 4 days through consistent and strategic content execution.
Positioning
Performance-Driven
Content Strategist
Not just a social media admin
Content Consistency Rhythm
During this period, I maintained a consistent content rhythm:
Content Showcase
This project goes beyond content creation. It focuses on understanding audience behavior, building consistency, and creating content that performs.
Purwadhika Alumni Club â Social Media Handling
I also managed another account within the same ecosystem, focusing on alumni engagement and community-driven content.
This required a different approach, with content tailored to maintain connection, relevance, and long-term audience interaction.
Strategic Highlight
This project reflects the ability to scale content strategy across different audience segments while keeping a unified brand voice. Managing multiple accounts within the same brand requires more than just content creation. Itâs about understanding different audiences, adjusting tone, and maintaining consistency across platforms.
Study at Purwadhika â Lead Generation Focus
This account focuses on attracting new audiences and converting interest into potential students.
The approach here is more conversion-driven, balancing informative content with persuasive storytelling.
Ecosystem Funnel
Ecosystem Thinking
Each account serves a different purpose. While the main account focuses on reach and awareness, and the alumni account focuses on community, this account is built to drive interest and conversion.
Managing a multi-account ecosystem to drive awareness, engagement, and conversion.
SOD Purwadhika â Design & Creative Program
This account focuses on design-related programs, including Visual Design and UI/UX.
The content is designed to attract creative audiences, highlight learning outcomes, and build interest in pursuing a career in design.
Content Direction
Strategic Positioning
This account targets a specific audience interested in design and creativity. The content focuses on visual appeal, clarity, and inspiration to attract future designers.
Design-focused audiences respond strongly to visual storytelling. This is why the content emphasizes aesthetics, structure, and outcome-driven messaging.
EBER GroupEBER PetrochemicalWebsite Experience &
Marketing Integration
Not just improving how it looks, but how it works.
At first, the goal wasnât just to redesign the website.
Coming from a marketing background, I approached this project differently. Instead of focusing only on visuals, I focused on how the website could actually support business goals.
This led to a more strategic approach, combining UI/UX improvements with functional features that enhance user interaction and conversion.
This project is not just about making the website look better.
Itâs about making every element have a purpose.
Website Preview
ebergroup.comCore Contribution
UI/UX improvement and layout refinement
Website flow optimization
Content structuring and storytelling
Copywriting for web pages and articles
Feature development based on user behavior
Marketing-driven thinking in product experience
Custom Product Experience
Instead of only improving the interface, I introduced a custom product feature.
This allows users to submit their own product requirements directly through the website.
This feature was built to bridge the gap between user needs and business offerings, turning the website into a more interactive and functional platform.
Content & Article Development
I also contributed to the content side of the website.
Around 80% of the articles published during the website launch were written by me.
This ensures that the brand voice stays consistent, while also supporting SEO and user engagement.
Coming from a marketing background, I donât see a website as just a visual platform.
I see it as a tool.
A tool to communicate, to guide users, and to convert interest into action.
Thatâs why every decision in this project was made with purpose.
This project reflects how design and
marketing can work together.
Not just to create something visually appealing,
but something that actually performs.
Eber Petrochemical â LinkedIn Content Strategy
Building corporate presence through strategic content.
This project focuses on developing LinkedIn content for a corporate audience. The approach is centered on delivering professional, informative, and brand-aligned communication that strengthens credibility and industry presence.
Content Objective
Strategic Positioning
LinkedIn requires a different approach compared to other platforms. The focus is not only on engagement, but also on credibility, clarity, and professional communication.
"This project reflects the ability to adapt content strategy for a corporate audience, where trust and positioning matter more than trends."
Content Approach
"At Eber Petrochemical, we are proud to push the boundaries of industrial production through our Petrowidada Phthalic Anhydride facility. Our commitment to high-quality chemical derivatives ensures that we continue supporting global supply chains efficiently and safely."
Open Post"Celebrating National Batik Day with a reflection on sustainability. At Eber Petrochemical, we balance industrial advancement with the preservation of cultural heritage and environmental consciousness. Our sustainability initiatives are dedicated to a greener, localized future."
Open Post"HDPE remains one of the most versatile polymers in the petrochemical industry. We are continuously improving our high-density polyethylene production to meet complex industrial demands, focusing on durability, longevity, and superior quality."
Open Post"Behind every industrial milestone is an exceptional team. In this edition of #EberImpact, we highlight the people who drive innovation at Eber Petrochemical. 'Know Your People' is more than a slogan; it's our core operating philosophy."
Open Post"Protecting maritime assets requires cutting-edge chemical solutions. Our latest insights into marine coating applications demonstrate how Eber Petrochemical is leading the formulation of robust, anti-corrosive materials for the global shipping industry."
Open Post"Happy National Consumer Day! We deeply appreciate the trust our global partners place in our chemical solutions. Customer appreciation isnât just a one-day eventâitâs embedded in our commitment to continuous operational excellence and reliability at Eber Petrochemical."
Open Post"This project demonstrates how content can be used to strengthen brand credibility and communicate value in a professional environment.
Brand Overview
This guideline ensures consistency across all brand communications. It is designed to emphasize reliability, professionalism, and industrial precision for EBER Petrochemical.
This visual guideline was developed for Eber Petrochemical to create a consistent and structured visual system across multiple platforms.
The goal was not only to standardize visuals, but to ensure that every piece of communication reflects a unified brand identity.
Purpose
The guideline is designed to support various communication channels. Each platform requires a different approach, but still needs to feel cohesive as one brand.
Process & Approach
The development process started by identifying inconsistencies in how visuals and logos were being used. From there, I structured a system that defines:
This ensures that anyone using the guideline can apply it consistently without guesswork.
01 / LOGO SYSTEM
A major focus of this guideline is logo usage. Instead of treating the logo as a static element, the guideline defines:
- ⪠Safe area and clear space
- ⪠Correct and incorrect usage
- ⪠Placement across different formats
- ⪠Adaptation for digital and presentation use
This helps maintain brand integrity across all touchpoints.
Rules
- â Always place logo on clean, uncluttered background
- â Maintain clear space around logo (no overlapping elements)
- â Do not place on low-contrast or busy backgrounds
Restrictions
- Ă Do not stretch, rotate, distort, or recolor the logo
- Ă Maintain minimum size for readability
Subsidiary Architecture
Eternal
Focused on sustainability and continuous progress. The seamless and modern design represents longevity, highlighting the company's commitment to creating lasting, future-proof chemical solutions.
Petrowidada
Highlighting dynamic energy and technological precision. The sharp, forward-leaning edges reflect agility and a forward-thinking mindset crucial for modern industrial challenges.
Mega Prima
Symbolizing leadership and paramount quality. The bold monolithic structure of the identity stands for undeniable strength and the company's position as a tier-one industry contributor.
Eterindo
Inspired by the synergy between the environment and advanced chemical processing. The interwoven concept reflects a harmonious balance between industry and localized natural resources.
02 / COLOR PALETTE
The foundational 5-color system structured strictly by dominance and structural function.
Deep Navy
#15133CPrimary background color. Dominant usage across layouts.
Electric Purple
#4B2A86Secondary depth color. Used in gradients and layered backgrounds.
Teal Green
#1F8A7ABrand accent color. Used in key highlights (e.g. logo emphasis).
Cyan Blue
#2F6F8FSupporting gradient tone. Adds modern and technical feel.
Warm Orange
#F5A623Accent highlight. Used sparingly for emphasis (CTA, highlight elements).
03 / TYPOGRAPHY
Heading
Bold, used for titles and key messages
Subheading
Supports structure and readability
Body text elements represent the core communication matrix. Essential for clear transmission of complex industrial data and long-form narrative structure.
Clean and easy to read
Rules
- â Maintain consistent spacing between text elements
- â Clearly separate headings from body text
- â Avoid overcrowded text blocks
04 / VISUAL ELEMENTS
Use geometric and structured shapes. Keep layout clean and balanced. Icons must be consistent in size and style.
Rules
- ⢠Align all elements to a grid system
- ⢠Avoid random or unstructured placement
05 / IMAGERY STYLE
Use industrial, operational, and real-environment visuals. Keep compositions clean and structured.
Rules
- â Avoid overly saturated or unrelated images
- â Maintain consistency with brand color system
06 / LAYOUT SYSTEM
Use grid-based layout for all designs. Maintain consistent spacing and alignment.
System Rules
- â All elements must follow alignment system
- â No floating elements without structure
- â Use whitespace intentionally
07 / APPLICATIONS
Social Media
Logo placed top/bottom corner consistently
Banner
Logo top-left or center based on hierarchy
Website
Consistent header placement
Strategic Focus
- Consistency across all platforms
- Strong and recognizable brand presence
Strategic Value
Consistency is critical in building a strong corporate presence. Without a clear system, visuals can become fragmented and weaken brand recognition.
This guideline transforms scattered outputs into a unified communication system.
Multi-Platform Thinking
Each platform has its own behavior and audience. This guideline bridges those differences by creating a flexible system that works across:
âA visual guideline is not just about design, but about
defining how a brand communicates visually.â
This project reflects the ability to not only design visuals, but to build a system that ensures consistency, clarity, and scalability across all platforms.
EBER Magazine â Editorial Design
From print to digital, building a cohesive editorial experience.
This project focuses on developing EBER Magazine as both a printed publication and a digital e-magazine. The goal was to create a consistent editorial identity that reflects the companyâs values while delivering informative and engaging content.
Scope of Work
Printed Magazine
Applying a highly structured, editorial grid layout to physical pages ensuring the typography and visual hierarchy guide the reader naturally.
Content Contribution
I contributed to the content development, including article writing and editorial structuring.
"This ensures that the magazine is not only visually appealing, but also meaningful and aligned with the brand."
Editorial Approach
This project is not only about visual design. It is about how information is structured, presented, and communicated in a clear and engaging way.
Highlight Block
Digital Experience
Transitioning the print grid into a fluid WebGL flipbook interface, delivering an immersive e-magazine experience suitable for diverse screen sizes.
Interactive Viewer Pending
The flipbook engine might be restricted on certain browsers. You can cleanly bypass this viewing the original architecture externally.
Open MagazineEBER Magazine represents a combination of design, content, and storytelling.A publication that connects brand communication with audience experience.
Bahana Sekuritas â Content & Video Performance
Turning ideas into content that people actually watch.
This project focuses on Instagram content creation for Bahana Sekuritas, with a strong emphasis on video performance. The role includes both copywriting and on-camera talent, creating content that is not only engaging but also watchable.
Role & Contribution
- Copywriting for social media content
- Acting as on-camera talent for reels
- Developing content ideas and scripts
- Adapting content for cross-platform
Strategic Positioning
This project focuses on creating content that people actually watch. Instead of optimizing for likes, the focus is on retention and views, making sure the content performs in a video-first environment.
Talent Presence
Being directly involved as on-camera talent adds another layer to the content. It allows for more authentic storytelling and stronger audience connection.
Cross Platform Thinking
The content is also adapted for TikTok, ensuring consistency while maximizing reach across platforms.
"Content performance is not only about engagement, but about how long people stay and watch."
This project highlights the combination of strategy, execution, and presence.Not just creating content, but becoming part of it.
Eco Packing Website Development
Building a digital presence from scratch with purpose and strategy.
This project focuses on building the Eco Packing website from the ground up. From structure to content, every element was created with a clear purposeânot just to present information, but to support business goals.
Website Structure
UI/UX Implementation
Content Structuring
Copywriting
User Flow Optimization
Marketing Driven Approach
Strategic Approach
This project is not only about building a website. It is about creating a system that communicates clearly, guides users, and supports business growth.
"Every section is designed with intentionânot just for aesthetics, but for function and clarity."
Marketing Perspective
Coming from a marketing background, the focus was not only on how the website looks, but how it performs. This includes structuring content in a way that is easy to understand, engaging, and aligned with user needs.
User Flow Thinking
E-Commerce Performance & Marketplace Growth
Beyond building the website, this project also extends into marketplace performance.
The focus is on driving visibility, improving product positioning, and increasing sales across platforms.
Top 1 Selling Category
Successfully brought Eco Packing to become one of the top 1 selling products in its category on Shopee.
Shopee Integration
Mobile Interface Layout
#1 Top Selling
Strategy Explanation
This part of the project focuses on how products are presented and positioned in a competitive marketplace. From visuals to descriptions, every element is designed to attract attention and drive conversions.
Tokopedia Integration
Desktop Interface Layout
Top Rated Seller
Business Impact
The result is not just traffic, but actual sales performance. This shows how digital strategy can directly contribute to business growth.
Eco Packing represents a complete process of building a digital presence from zero.Combining design, content, and strategy into a single experience.
Full Digital Ecosystem Built
From website architecture to marketplace execution, all frameworks are working together natively to support massive growth and visibility.
Eco Packing â Instagram & Brand Visual Development
Redefining the brand through visual identity and content.
After building the website and marketplace presence, the next step was strengthening the brand through Instagram. This includes redesigning the logo and creating a more consistent visual direction across content.
Logo Redesign
One of the key parts of this project is redesigning the Eco Packing logo. The redesign focuses on improving clarity, scalability, and consistency across digital platforms.
Approach
- Simplifying visual elements
- Improving readability at different sizes
- Ensuring adaptability for social media and marketplace
- Creating a cleaner and more modern look
Interactive Comparison
Visual System Extension
The logo redesign becomes the foundation for the overall visual direction on Instagram. This includes layout consistency, color usage, and how content is structured visually.
"A strong identity is not only built through a logo, but through consistent visual execution."
This project is not only about improving visuals. It is about shaping how the brand is perceived across platforms.
Eco Packing Instagram becomes an extension of the brand system, connecting identity, content, and communication seamlessly.
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