Creative Strategist
Risa
Who am I?
Iām Risa.
I am a digital orchestrator blending data-driven logic with editorial aesthetics. I don't just create content; I architect digital experiences that captivate attention, foster brand loyalty, and explicitly drive measurable conversions.
My Superpowers
Growth Architecture scaling audiences organically.
Visual Storytelling bridging design and narrative.
Conversion Focus ensuring content actually sells.
Theory is only the beginning.
Great execution requires an elite arsenal.
Ambitious strategies demand powerful tools. From high-fidelity data visualization and digital prototyping to organic SEO dominance, these are the industry-leading technologies I deploy every day to turn abstract concepts into measurable realities.
Certificates
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Work Experience
My impact over the years.
Brand Growth & Digital Marketing Specialist
Upwork (Freelance)Led end-to-end brand optimization for multiple clients across social media, website, and user experience touchpoints.
- ā Developed brand positioning and visual direction aligned with business goals
- ā Improved brand consistency and digital visibility across platforms
- ā Delivered integrated campaign strategies supporting business growth
Social Media Specialist (Project-Based)
PurwadhikaManaged multi-platform social media campaigns including Instagram, TikTok, and YouTube.
- ā Produced podcast and event content including Open House and Welcoming Day
- ā Managed content production from planning to publishing
- ā Optimized performance using analytics insights
Digital Marketing & Social Media Specialist
EBER PetrochemicalManaged integrated digital marketing strategy across corporate branding, website, and social media platforms.
- ā Initiated and managed corporate e-magazine end-to-end
- ā Improved website performance through SEO and UX optimization
- ā Created product catalogs supporting corporate marketing needs
Copywriter (Project-Based)
Dekornata Indonesia BerkaryaProduced product copywriting and supported brand positioning across digital channels.
- ā Managed e-commerce and social media copy
- ā Supported branding for digital-first product Supernata
- ā Contributed as on-screen talent for promotional content
Social Media Specialist (Project-Based)
Bahana SekuritasManaged multi-channel social media content supporting corporate communication.
- ā Produced content aligned with financial branding guidelines
- ā Supported live-streaming production using OBS
- ā Conducted competitor and performance analysis
Digital Marketing & SEO Specialist
Eco PackingBuilt brand awareness from zero through SEO-driven content and social media growth.
- ā Developed visual branding and content strategy
- ā Created SEO-driven content improving search visibility
Content Marketing (Project-Based)
Berau CoalDeveloped content strategy and managed daily publishing across social media.
- ā Created daily content campaigns
- ā Developed insights-based content strategy
Capabilities & Toolkit
The distinct frameworks and hard skills I deploy to hack attention, construct narratives, and scale digital presence beyond organic limitations.